Updatable clears your dev queue of all those annoying website tweaks, that are large in number and relatively simple to fix (if only they weren’t hard coded into your CMS). By making updates directly to the HTML of your website before serving them to your visitors, Updatable makes code changes, tracking pixel placements, content additions and implementing a new Structured Data format, just a few clicks away.
Implementing SEO recommendations on a large or complex website can often take years. When using Updatable, any on-page SEO recommendation can be implemented almost instantly. You can fix every SEO issue in a matter of minutes and even give your in-house or agency SEO restricted access, to submit their fixes directly to Updatable for approval. Stop paying for Best Practice advice every month that you can find in a book and start demanding unique, innovative and creative ideas from your newly freed up SEO team.
We know from firsthand experience how utterly boring web design and development work can be, making almost identical pages and code everyday. Updatable can take away the tedious design tasks and allow your designers to spend time on new and fun projects. Any page on your website can be cloned, edited/adapted and published on any URL with a few clicks of the mouse. So the Marketing team can now create their own campaign landing pages using templates pre-approved by you, faster than it would take them to submit a work request to your design team.
The written word is a beautiful thing, but often restricted and caged into pre-defined boxes on specific web pages. Updatable can enable your writers to publish what they want and wherever they want. Even sections of your website that are currently under a “code freeze” or areas of a page that aren’t editable in your CMS, are now freely accessible to your content team. Typo fixes, time sensitive news and content tweaks no longer have to wait until the next website release or iteration. New content marketing campaigns can be built and launched directly in Updatable, without requiring changes to your underlying CMS.
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